ICICIDirect, is part of ICICI Securities and offers full service trading with a convenient 3 in 1 account: bank, demat and share broker account. ICICIDirect is recommended for its advisory and online services and popular for its helpful customer service. On icicidirect.com, investors can find a lot of useful information and tools to educate themselves in trading. Considering all these features it comes without surprise, that it was named the largest equity broker in India

ICICIDirect offers two pricing models to its customers. First, the I-secure plan with fixed rate for trading: 0.275% for equity intraday and 0.55% is applied for equity delivery. This is more suitable for those who prefer security and full awareness of costs made.

The second plan is the I-Saver Plan, and consists of variable costs depending on the volume of the amount to invest. If the amount is low the percentage is high and the higher the amount the lower the percentage. So for intraday equities, investments above Rs. 5 Cr cost only 0.125% whereas for investments below Rs. 25 Lakhs the brokerage is 0.375%. This plan is better suited to high volume investments. 

As a full-service broker, the costs are understandably higher than the discount ones. In comparison though with other full service brokers, they are in the same range. Moreover, clients benefit from high levels of online support and services from an experienced firm. If you value quality more than costs, then ICICIDirect is definitely an option to consider.

Where to invest?

  • Shares & Bonds
  • Margin Trading
  • Futures and Options
  • Derivatives and ETFs
  • Currencies
  • Mutual Funds

Benefits:

  • Bank, demat and investor account in 1
  • Awarded services and online tools
  • High quality customer service
  • Choice between 2 pricing Plans

Useful:

Investing in commodities is not possible. For other products you can only trade in BSE and NSE.

Features & Costs


Opening feeRs. 975.-
Maintenance FeeRs. 275.- (secure plan)
Order Rs 50.000Rs. 137.50
Order Rs 100.000Rs. 275.-

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